TYP Media
BUILT FOR THE FIRE SERVICE.
TYP Media is the media and distribution arm of Train Your Probie — a network of specialized digital platforms built around the fire, rescue, and first responder communities.
What began with Train Your Probie has grown into a collection of media brands reaching firefighters, rescue professionals, first responders, and industry audiences across multiple platforms.
Today, TYP Media brings those communities together under one network.
For companies, manufacturers, organizations, departments, and entrepreneurs looking to reach the fire service, we provide something simple:
DIRECT ACCESS TO THE COMMUNITIES YOU'RE TRYING TO REACH.
ONE NETWORK. BUILT FROM WITHIN THE FIRE SERVICE.
TYP Media wasn't created by a traditional advertising agency.
It was built from inside the fire service.
Our platforms have grown by creating, sharing, and curating content specifically for firefighters and first responders — from training and technical rescue to equipment, industry news, education, fitness, finance, and firefighter culture.
Over time, those platforms have developed into specialized communities serving different parts of the industry.
Through TYP Media, partners can reach a broad firefighter audience or build targeted campaigns around the specific communities that matter to their business.
THE TYP MEDIA NETWORK
TRAIN YOUR PROBIE
Firefighter Media • Culture • Equipment • Training • Fitness
The flagship TYP platform and the foundation of our media network.
TYP RESCUE
Technical Rescue • Special Operations • Rescue Training
A specialized community focused on technical rescue, advanced rescue disciplines, training, equipment, and operations.
FIRE RESCUE CANADA
Canadian Fire Service • Departments • Training • Industry
A dedicated platform built around Canada's fire and rescue community.
TECHNICAL RESCUED
Technical Rescue • Equipment • Training • Industry
A focused community covering technical rescue professionals, equipment, operations, training, and industry developments.
REACH THE PEOPLE WHO ACTUALLY USE YOUR PRODUCTS.
The fire service is a specialized industry.
Reaching it effectively requires more than placing an advertisement in front of a large general audience.
TYP Media gives companies access to communities built specifically around the people who work, train, buy, teach, lead, and build within the industry.
Our audiences include:
- Career Firefighters
- Volunteer Firefighters
- Fire Officers
- Technical Rescue Professionals
- Fire Instructors
- Firefighter Candidates
- Fire Departments
- First Responders
- Fire-Service Business Owners
- Equipment Users and Buyers
- Fire and Rescue Enthusiasts
- EMS Professionals
- Police
- Military
Whether you're launching equipment, introducing new technology, recruiting firefighters, growing an established brand, or telling your company's story, TYP Media can help put that message in front of the people it was built to serve.
BROAD REACH WHEN YOU NEED IT.
SPECIALIZED REACH WHEN IT MATTERS.
One of the biggest advantages of the TYP Media network is the ability to match the audience to the campaign.
Launching a technical rescue product?
A campaign could focus on TYP Rescue, Technical Rescued, and Train Your Probie.
Trying to reach Canadian firefighters?
Fire Rescue Canada and Train Your Probie may provide the strongest fit.
Launching a product for firefighters across North America?
A broader campaign can combine multiple TYP Media properties.
Not every campaign needs the entire network.
The goal is to use the platforms that make sense for the people you're trying to reach.
MORE THAN A POST.
The best partnerships go beyond placing a logo or advertisement in someone's feed.
Our goal is to understand what you're trying to accomplish and build a campaign that makes sense for both your company and our audience.
TYP Media partnership opportunities include:
SPONSORED CONTENT
Put your company, product, service, or message in front of relevant audiences across the TYP Media network.
PRODUCT LAUNCHES
Introduce new products and services through targeted campaigns designed to build awareness within the fire and rescue community.
SOCIAL MEDIA DISTRIBUTION
Use individual TYP Media properties or combine multiple platforms to expand the reach of your campaign.
CONTENT & STORYTELLING
Tell the story behind your company, product, founder, or mission through content designed specifically for our audiences.
BRAND PARTNERSHIPS
Develop longer-term campaigns that keep your company visible within the communities that matter to your business.
RECRUITMENT
Reach firefighters, candidates, and first responders for departments, employers, training organizations, schools, and other organizations.
GIVEAWAYS & COMMUNITY CAMPAIGNS
Build campaigns around product awareness, engagement, launches, and community participation.
CROSS-NETWORK CAMPAIGNS
Combine multiple TYP Media properties to expand reach or target specific segments of the fire and rescue industry.
EXPLORE ADVERTISING & PARTNERSHIPS
BUILT ORGANICALLY.
BUILT WITHIN THE INDUSTRY.
TYP Media's greatest asset isn't simply the size of its audience.
It's who that audience is.
Our communities have been built over years of consistently creating and sharing content for firefighters and rescue professionals.
These aren't general entertainment pages trying to occasionally reach the fire service.
FIREFIGHTERS ARE THE AUDIENCE.
That distinction matters.
It gives companies access to concentrated industry communities that can be difficult to reach through traditional digital advertising.
FROM ADVERTISING TO LONG-TERM PARTNERSHIPS.
Not every company is looking for a one-time sponsored post.
Neither are we.
For companies that genuinely belong in front of our communities, TYP Media can develop longer-term relationships designed to build awareness, familiarity, and trust over time.
Partnerships can include:
- Recurring Social Content
- Product Education
- Product Launches
- Sponsored Campaigns
- Brand Awareness
- Founder & Company Stories
- Giveaways
- Cross-Platform Distribution
- Recruitment
- Long-Term Brand Partnerships
We start by understanding what you're trying to accomplish.
Then we determine whether our audiences and platforms are the right fit.
BUILT FOR ENTREPRENEURS, TOO.
Some of the most interesting companies in the fire service started with a firefighter identifying a problem and deciding to build something better.
We want to hear those stories.
TYP Media works with established manufacturers and major industry brands, but we're also interested in hearing from:
- Firefighter Entrepreneurs
- Independent Inventors
- Firefighter-Owned Businesses
- Small Equipment Companies
- Training Businesses
- Emerging Brands
- New Products Entering the Industry
- Companies Solving Real Problems Within the Fire Service
If you're building something worth knowing about, tell us.
MEDIA IS ONLY PART OF THE TYP ECOSYSTEM.
TYP Media also serves as the distribution engine supporting the broader Train Your Probie business ecosystem.
That includes TYP Ventures, our investment and business-building arm.
TYP Ventures is being built to invest in, acquire, partner with, and help grow exceptional businesses — beginning within the industries and communities we understand best.
For the right company, a relationship with TYP could extend beyond advertising.
Our broader ecosystem can bring together:
- Media
- Distribution
- Industry Knowledge
- Audience Insight
- Strategic Partnerships
- Business Building
- Capital
- Long-Term Ownership
TYP MEDIA BUILDS ATTENTION.
TYP VENTURES BUILDS OWNERSHIP.
WHY TYP MEDIA?
WE KNOW THE AUDIENCE.
Our network was built specifically around firefighters, rescue professionals, and first responders.
WE UNDERSTAND THE INDUSTRY.
TYP was built from within the fire service — not from the outside looking in.
WE OWN THE DISTRIBUTION.
Our network consists of established media properties with their own specialized audiences.
WE CAN TARGET THE MESSAGE.
Use one property for a highly focused campaign or combine multiple platforms for broader reach.
WE THINK BEYOND ONE POST.
We're interested in building relationships with companies that genuinely belong in front of our communities.
WE'RE BUILDING FOR THE LONG TERM.
TYP Media is part of a broader ecosystem being built around media, businesses, partnerships, and investment within the industries we know best.
WANT TO REACH THE FIRE SERVICE?
Whether you're launching a product, growing a brand, recruiting firefighters, introducing new technology, promoting equipment, or looking for a long-term media partner, we'd like to hear what you're working on.
Tell us about your company, what you're trying to accomplish, and who you're trying to reach.
If there's a fit, we'll help determine the right platforms and the right approach.
PUT YOUR BRAND IN FRONT OF THE PEOPLE IT WAS BUILT TO SERVE.
TYP MEDIA
THE MEDIA & DISTRIBUTION ARM OF TRAIN YOUR PROBIE.
Fire. Rescue. First Responders.