Our Media Network
ONE NETWORK. MULTIPLE COMMUNITIES.
BUILT AROUND THE INDUSTRIES WE KNOW.
TYP Media operates a growing network of digital brands and communities spanning the fire service, technical rescue, first responders, finance, business, fitness, energy, commodities, and global affairs.
Each platform has been built around a distinct audience and purpose.
Together, they give TYP Media something increasingly difficult to replicate:
SCALE + SPECIALIZATION.
A campaign doesn't need to reach everyone.
It needs to reach the right people.
Partners can work with an individual TYP Media property, target a specialized community, or combine multiple platforms into a larger cross-network campaign.
TRAIN YOUR PROBIE
FIRE SERVICE • TRAINING • EQUIPMENT • CULTURE
Instagram: 346,000 Followers
Facebook: 229,000 Followers
TikTok: 160,000 Followers
X: 4,550 Followers
YouTube: 2,100 Followers
TOTAL AUDIENCE: 741,650+
Train Your Probie is the flagship platform of the TYP Media network and the community from which the broader TYP ecosystem was built.
Created specifically for the fire service, Train Your Probie reaches firefighters through training, equipment, education, entertainment, industry content, fitness, and firefighter culture.
Its broad fire-service audience makes Train Your Probie our primary platform for companies looking to reach firefighters at scale.
BEST FOR:
- Fire & Rescue Equipment
- Firefighter Products
- Training Companies
- Fire-Service Brands
- Recruitment
- Apparel & Lifestyle
- Product Launches
- Industry Awareness
- Broad Firefighter Campaigns
TYP RESCUE
TECHNICAL RESCUE • SPECIAL OPERATIONS • EQUIPMENT
Instagram: 152,000 Followers
Facebook: 86,000 Followers
TOTAL AUDIENCE: 238,000+
TYP Rescue is our specialized technical rescue platform.
Its community is built around firefighters, rescue technicians, instructors, special operations personnel, and others involved in advanced rescue disciplines.
Content focuses on the skills, equipment, training, and operations behind technical rescue, providing companies serving this specialized market with access to a highly relevant audience.
BEST FOR:
- Technical Rescue Equipment
- Rope Rescue
- Confined Space
- Vehicle & Machinery Rescue
- Structural Collapse
- Special Operations
- Rescue Training
- Specialized PPE
- Rescue Manufacturers
BANG FORCIBLE ENTRY
FORCIBLE ENTRY • FIRE & RESCUE EQUIPMENT • TRAINING
Instagram: 37,500 Followers
Facebook: 40,000 Followers
TOTAL AUDIENCE: 77,500+
BANG Forcible Entry is a specialized fire-service brand built around forcible entry, equipment, tools, and training.
BANG is also a commercial brand within the broader TYP ecosystem, giving our team direct experience building and operating a business serving the firefighter market.
Its audience is particularly relevant to firefighters interested in forcible-entry techniques, equipment, training, and operational fireground content.
BEST FOR:
- Forcible-Entry Equipment
- Firefighter Tools
- Training Products
- Equipment Manufacturers
- Fireground Products
- Tool Demonstrations
- Product Education
- Firefighter Equipment Campaigns
FIRE RESCUE CANADA
CANADIAN FIRE SERVICE • FIRE & RESCUE • INDUSTRY
Instagram: 16,000 Followers
Facebook: 21,000 Followers
TOTAL AUDIENCE: 37,000+
Fire Rescue Canada is our dedicated Canadian fire-service media platform.
The platform focuses on Canada's firefighters, departments, equipment, training, rescue operations, and fire-service community.
For companies and organizations specifically looking to reach Canadian firefighters, Fire Rescue Canada provides a targeted entry point into that market within the larger TYP Media network.
BEST FOR:
- Canadian Fire-Service Companies
- Canadian Manufacturers
- Fire Departments
- Recruitment Campaigns
- Training Providers
- Canadian Equipment Distributors
- Industry Organizations
- Regional Campaigns
TECHNICAL RESCUED
TECHNICAL RESCUE • EQUIPMENT • TRAINING • OPERATIONS
Instagram: 12,000 Followers
Facebook: 9,000 Followers
TOTAL AUDIENCE: 21,000+
Technical Rescued is a specialized media community dedicated to the technical rescue world.
The platform highlights rescue operations, equipment, techniques, training, and the professionals working within specialized rescue disciplines.
Together with TYP Rescue, Technical Rescued gives the TYP Media network significant reach within one of the most specialized segments of the fire and rescue industry.
BEST FOR:
- Technical Rescue Manufacturers
- Rescue Equipment
- Rope Systems
- Extrication
- Confined-Space Products
- Special Operations Equipment
- Rescue Training Providers
- Industry Education
FIREGROUND FINANCIAL
FINANCIAL EDUCATION • INVESTING • MARKETS
Instagram: 38,300 Followers
Facebook: 23,000 Followers
TOTAL AUDIENCE: 61,300+
Fireground Financial is our financial education and investing platform, built to make investing, markets, business, and long-term wealth creation easier to understand.
Originally created with first responders in mind, Fireground Financial has expanded into broader investing education while maintaining its connection to the TYP ecosystem.
Content covers investing fundamentals, public markets, wealth building, natural resources, commodities, business, and financial education.
BEST FOR:
- Financial Services
- Investing Platforms
- Financial Education
- Books & Education
- Fintech
- Business Products
- Investor-Focused Brands
- Financial Tools & Resources
DANGER PAY INTEL
GEOPOLITICS • ENERGY • COMMODITIES • GLOBAL RISK
Instagram: 9,000 Followers
Facebook: 58,000 Followers
TOTAL AUDIENCE: 67,000+
Danger Pay Intel expands the TYP Media network into global affairs, natural resources, security, and geopolitical analysis.
The platform focuses on geopolitics, energy, commodities, global risk, conflict, and the events shaping international markets and security.
It provides TYP Media with access to an audience interested in world events and the intersection between geopolitics, resources, markets, and global security.
BEST FOR:
- Energy Companies
- Commodity Businesses
- Natural-Resource Companies
- Geopolitical Publications
- Defense & Security
- Industry Research
- Financial Brands
- Energy Products & Services
TOP YOUR POTENTIAL
FITNESS • HEALTH • WELLNESS • PERFORMANCE
Instagram: 18,000 Followers
Facebook: 12,000 Followers
TOTAL AUDIENCE: 30,000+
Top Your Potential is our fitness, health, wellness, and performance brand focused on helping people become stronger, healthier, and more capable.
The platform covers physical fitness, strength and conditioning, nutrition, recovery, healthy habits, performance, and long-term wellness.
While the broader TYP network has deep roots within the fire service and first responder community, Top Your Potential extends that philosophy beyond the job — creating a natural platform for companies operating in fitness, health, wellness, nutrition, recovery, and performance.
BEST FOR:
- Fitness Brands
- Strength & Conditioning
- Health & Wellness
- Nutrition
- Recovery
- Performance Products
- Fitness Equipment
- Supplements
- Healthy Lifestyle Brands
- Performance Education
THE POWER OF THE NETWORK
SCALE WHEN YOU NEED IT. SPECIALIZATION WHEN IT MATTERS.
The strength of TYP Media isn't simply the combined size of our network.
It's our ability to reach different audiences with different messages.
A technical rescue manufacturer doesn't necessarily need a broad general audience.
We can build around:
TYP RESCUE + TECHNICAL RESCUED + TRAIN YOUR PROBIE
A company looking specifically to reach Canadian firefighters can utilize:
FIRE RESCUE CANADA + TRAIN YOUR PROBIE
A financial or investing company may find its strongest fit through:
FIREGROUND FINANCIAL
A fitness, health, or performance company may fit:
TOP YOUR POTENTIAL
An energy, commodity, geopolitical, or security organization may fit:
DANGER PAY INTEL
And companies seeking broader exposure can combine multiple relevant TYP Media properties into a larger cross-network campaign.
WE BUILD THE CAMPAIGN AROUND THE AUDIENCE — NOT THE OTHER WAY AROUND.
[EXPLORE ADVERTISING & PARTNERSHIPS]
BEYOND MEDIA.
Years of building specialized digital communities have given TYP more than social-media reach.
They've given us:
- Distribution
- Industry Relationships
- Audience Insight
- Brand-Building Experience
- Product Discovery
- Customer Feedback
- Business Opportunities
Those capabilities now support the broader TYP ecosystem.
TYP MEDIA
Turns our network into a distribution platform for companies, organizations, entrepreneurs, and brands.
TYP VENTURES
Uses our distribution, industry knowledge, relationships, and business-building experience to pursue strategic partnerships, investments, acquisitions, and long-term ownership.
TYP MEDIA BUILDS ATTENTION.
TYP VENTURES BUILDS OWNERSHIP.
TYP VENTURES
INVESTING • BUSINESS BUILDING • LONG-TERM OWNERSHIP
TYP Ventures is the investment and business-building arm of the broader Train Your Probie ecosystem.
Its purpose is to build, back, buy, and help grow exceptional businesses while using the resources of the TYP ecosystem to create long-term value.
We begin where we believe we have the greatest advantage — within the fire service and industries surrounding it — while maintaining a long-term vision of building a diversified portfolio of businesses and investments.
For the right company, a relationship with TYP can extend beyond advertising.
TYP VENTURES FOCUSES ON:
- Private Business Investment
- Strategic Partnerships
- Business Building
- Acquisitions
- Long-Term Ownership
- Fire-Service Entrepreneurship
- Portfolio Development
- Capital Allocation
OUR NETWORK KEEPS GROWING.
Train Your Probie started with one community.
Today, the TYP network reaches audiences across fire, rescue, finance, fitness, business, energy, commodities, geopolitics, and first responder industries.
And we're still building.
That may mean launching new platforms.
Acquiring existing media properties.
Partnering with entrepreneurs.
Expanding successful communities.
Investing in businesses.
Or identifying entirely new opportunities where our distribution and experience provide an advantage.
But the principle remains the same:
BUILD GREAT COMMUNITIES AROUND SUBJECTS WE UNDERSTAND.
Then use those communities to create value for our audiences, our partners, and the businesses within the TYP ecosystem.
WANT TO WORK WITH OUR NETWORK?
Whether you're looking to reach hundreds of thousands of firefighters, connect with a specialized technical rescue audience, introduce a new product, recruit, build awareness around your company, or develop a larger multi-platform campaign, we'd like to hear what you're working on.
Tell us about your company, your goals, and the audience you want to reach.
We'll help determine which TYP Media properties make the most sense.