Advertising & Partnerships
REACH THE PEOPLE YOUR BRAND WAS BUILT TO SERVE.
TYP Media connects companies, manufacturers, organizations, departments, and entrepreneurs with specialized audiences across the fire, rescue, first responder, finance, fitness, business, energy, and related communities.
Our network wasn't assembled by an advertising agency.
It was built organically by creating and serving the communities we now help our partners reach.
That gives us the ability to do more than sell advertising.
We can help identify the right audience, select the right TYP Media properties, and build a campaign around what you're actually trying to accomplish.
Whether you're launching a product, growing an established brand, recruiting firefighters, introducing new technology, or looking for a long-term media partner:
LET'S PUT YOUR MESSAGE IN FRONT OF THE RIGHT PEOPLE.
MORE THAN A SPONSORED POST.
A sponsored post can be effective.
But it shouldn't automatically be the strategy.
Every partner comes to us with different objectives.
Some want broad exposure.
Some need to reach a highly specialized segment of the fire and rescue industry.
Some are launching a new product.
Some need firefighters to better understand an existing one.
Some need applicants.
Some want traffic or sales.
Others want to build brand recognition over months rather than hours.
WE START WITH THE OBJECTIVE.
Then we determine which audiences, platforms, content, and campaign structure make sense.
WAYS TO WORK WITH TYP MEDIA
SPONSORED CONTENT
Put your company, product, service, event, or message directly in front of a relevant TYP Media audience.
Campaigns can run through an individual media property or across multiple platforms depending on your objectives.
Potential formats include:
- Feed Posts
- Reels & Video
- Stories
- Educational Content
- Product Features
- Brand Features
- Sponsored Industry Content
- Campaign-Specific Creative
The goal isn't simply to insert another advertisement into someone's feed.
It's to create content that makes sense for the audience seeing it.
PRODUCT LAUNCHES
BUILT SOMETHING NEW? LET'S PUT IT IN FRONT OF THE INDUSTRY.
Even an exceptional product can't succeed if the people who need it don't know it exists.
TYP Media can help companies introduce new products and services directly to the communities most likely to care about them.
A launch campaign can include:
- Product Introductions
- Demonstration Videos
- Educational Content
- Founder Stories
- Reels
- Stories
- Giveaways
- Multi-Platform Distribution
- Follow-Up Content
- Product Links
- Audience Feedback
For larger launches, campaigns can span multiple TYP Media properties to create repeated exposure rather than relying on a single announcement.
CROSS-NETWORK CAMPAIGNS
ONE CAMPAIGN. MULTIPLE COMMUNITIES.
One of TYP Media's biggest advantages is the ability to distribute campaigns across multiple specialized platforms.
That means we can build around the audience rather than forcing every advertiser into the same package.
TECHNICAL RESCUE
A technical rescue manufacturer may benefit from:
TYP Rescue + Technical Rescued + Train Your Probie
CANADIAN FIRE SERVICE
A company specifically targeting Canadian firefighters may benefit from:
Fire Rescue Canada + Train Your Probie
BROAD FIRE SERVICE
A major manufacturer or national brand may benefit from several fire and rescue properties working together.
FINANCE & INVESTING
A financial company, investing platform, or education provider may find its strongest fit through:
Fireground Financial
FITNESS, HEALTH & PERFORMANCE
A fitness, wellness, nutrition, recovery, or performance brand may find its strongest fit through:
Top Your Potential
ENERGY, COMMODITIES & GLOBAL RISK
An organization operating within energy, natural resources, commodities, security, or geopolitical research may align with:
Danger Pay Intel
Not every campaign needs every platform.
RELEVANCE FIRST. REACH SECOND.
LONG-TERM BRAND PARTNERSHIPS
BUILD RECOGNITION — NOT JUST IMPRESSIONS.
Some of the most valuable relationships aren't one-time advertising campaigns.
They're ongoing partnerships.
Long-term campaigns allow companies to establish a consistent presence within our communities instead of appearing once and disappearing.
Depending on the partner, that can include:
- Recurring Sponsored Content
- Product Education
- Product Launches
- Brand Features
- Social Distribution
- Video Content
- Giveaways
- Event Support
- Campaign Series
- Cross-Network Exposure
- Custom Content
- Founder & Company Stories
We don't believe every company needs the same package.
The partnership should be built around the company, the audience, and the objective.
CONTENT & STORYTELLING
SOMETIMES THE STORY IS THE ADVERTISEMENT.
People don't only want to know what a product costs.
They want to know:
Why was it built?
What problem does it solve?
Who built it?
How does it work?
Why should they care?
TYP Media can help companies tell those stories.
That can include:
- Founder Profiles
- Company Stories
- Product Education
- Manufacturing Stories
- Behind-the-Scenes Content
- Product Demonstrations
- Educational Campaigns
- Industry Stories
- Interviews
The objective is simple:
CREATE CONTENT WORTH CONSUMING WHILE INTRODUCING THE COMPANY BEHIND IT.
FIRE-SERVICE RECRUITMENT
REACH PEOPLE WHO WANT TO BE PART OF THE INDUSTRY.
The TYP Media network reaches career firefighters, volunteer firefighters, prospective firefighters, rescue professionals, instructors, and people actively trying to enter or advance within emergency services.
That creates a natural opportunity for recruitment.
Potential partners include:
- Fire Departments
- Municipalities
- Industrial Fire Departments
- Training Academies
- Colleges
- Emergency-Service Organizations
- Fire-Service Employers
- Equipment Manufacturers
- Companies Hiring Within the Industry
Recruitment campaigns can be built around the TYP Media audiences and geographic markets most relevant to the opportunity.
GIVEAWAYS & COMMUNITY CAMPAIGNS
Giveaways can help introduce products, generate awareness, encourage engagement, and create conversation around a brand.
Potential campaigns include:
- Product Giveaways
- Equipment Packages
- Brand Collaborations
- Launch Giveaways
- Milestone Campaigns
- Community Initiatives
But the objective should be more than generating empty engagement.
A strong campaign should introduce the right product to the right audience while building awareness around the company behind it.
EVENTS & TRADE SHOWS
TYP Media can also work with companies and organizations around major industry events, conferences, trade shows, and launches.
Potential campaigns can include:
- Pre-Event Promotion
- Trade-Show Awareness
- Product Launches
- Booth Promotion
- Event Coverage
- Social Content
- Interviews
- Product Demonstrations
- Post-Event Content
Campaigns can be structured around the specific event, audience, company, and objective.
BUILT FOR ENTREPRENEURS, TOO.
YOU DON'T HAVE TO BE A MASSIVE COMPANY TO WORK WITH US.
Some of the businesses we're most interested in discovering are being built by firefighters and entrepreneurs.
You might have:
- A Great Product
- A Legitimate Business
- A Strong Customer Base
- A Solution to a Real Problem
- Limited Awareness Outside Your Current Market
We want to hear from you.
TYP Media works with companies at different stages — from established manufacturers and national brands to growing independent businesses.
If you're building something we genuinely believe belongs in front of our audience, there may be an opportunity to work together.
And for exceptional businesses, that relationship could potentially extend beyond media through TYP Ventures.
WHO WE WORK WITH
TYP Media is open to working with:
- Fire & Rescue Manufacturers
- Equipment Companies
- Technical Rescue Companies
- Firefighter-Owned Businesses
- Training Companies
- Technology & Software Companies
- Safety & PPE Companies
- Departments & Municipalities
- Recruiters
- Educational Institutions
- Financial Companies
- Fitness, Health & Performance Brands
- Energy & Natural Resource Companies
- Industry Organizations
- Events & Conferences
- Entrepreneurs
- Other Companies Relevant to Our Communities
Don't see your industry listed?
That doesn't necessarily mean there isn't a fit.
Tell us what you're working on.
THE TYP MEDIA ADVANTAGE
SPECIALIZED AUDIENCES
Our platforms are built around specific communities rather than broad consumer audiences.
ORGANIC DISTRIBUTION
Our reach was developed through years of building and serving these communities.
MULTIPLE MEDIA PROPERTIES
Partners can access individual audiences or combine platforms into larger campaigns.
INDUSTRY EXPERIENCE
Train Your Probie and many of our associated brands were built from within the industries they serve.
FLEXIBLE CAMPAIGNS
We're not limited to a single advertising format or standard package.
LONG-TERM THINKING
We're interested in relationships that create value for our audiences and our partners.
CUSTOM CAMPAIGNS. NOT COOKIE-CUTTER PACKAGES.
Different businesses have different goals.
A firefighter-owned company launching its first product doesn't need the same campaign as a multinational equipment manufacturer.
A technical rescue company doesn't need the same audience as a financial platform.
A department recruiting firefighters doesn't need the same strategy as a company launching new equipment.
That's why campaigns can be built around:
Your Objectives.
Your Audience.
Your Budget.
Your Timeline.
The TYP Media Properties That Make Sense.
WE PROTECT OUR AUDIENCE.
Our audiences are the reason TYP Media exists.
That means not every advertiser or campaign will be the right fit.
We reserve the right to decline partnerships that don't align with our platforms or communities.
Advertising and sponsored relationships should also be clearly identified when appropriate, and no partnership requires us to misrepresent our genuine views about a product, company, or organization.
LONG-TERM TRUST IS MORE VALUABLE THAN ANY INDIVIDUAL CAMPAIGN.
That principle matters to us.
MEDIA CAN BE THE BEGINNING.
SOME RELATIONSHIPS CAN BECOME SOMETHING BIGGER.
TYP Media is one part of the broader Train Your Probie ecosystem.
Alongside it is TYP Ventures, our investment and business-building arm.
TYP Ventures is being built to:
- Build Businesses
- Back Entrepreneurs
- Create Strategic Partnerships
- Invest in Companies
- Acquire Businesses
- Own Exceptional Businesses for the Long Term
For most companies, a relationship with TYP will remain a media or advertising partnership.
But when we discover an exceptional business, strong founder, great product, and an opportunity where the TYP ecosystem can create meaningful value, we may be interested in exploring something deeper.
That could include:
- Strategic Partnerships
- Investment
- Joint Ventures
- Business Development
- Long-Term Ownership
TYP MEDIA BUILDS ATTENTION.
TYP VENTURES BUILDS OWNERSHIP.
HOW IT WORKS
1. TELL US ABOUT YOUR BUSINESS
Tell us what you do, what you're promoting, and what you're trying to accomplish.
2. IDENTIFY THE AUDIENCE
We'll determine which TYP Media audiences and properties may provide the strongest fit.
3. BUILD THE CAMPAIGN
We'll develop a campaign or partnership structure around your objectives, audience, timeline, and budget.
4. LAUNCH
The campaign is distributed through the agreed TYP Media properties.
5. BUILD THE RELATIONSHIP
When there's a strong fit, we can explore additional campaigns and longer-term opportunities.
READY TO WORK WITH TYP MEDIA?
Tell us:
Who you are.
What you're building.
What you're promoting.
Who you're trying to reach.
What you're trying to accomplish.
We'll determine whether TYP Media is the right fit and what a potential campaign or partnership could look like.
PUT YOUR BRAND IN FRONT OF THE PEOPLE IT WAS BUILT TO SERVE.
TYP MEDIA
MEDIA • DISTRIBUTION • PARTNERSHIPS
The media and distribution arm of Train Your Probie.